About us
We support passionate restaurateurs
Marketing Strategy
We develop strategies based on your target audience, your cuisine and the environment where you operate.
Restaurants only.
The name
Caballa.
It is what people from Ceuta are called. It is also a fish (Mackerel). The agency is named for the first; the second keeps us near the sea and the table.
Run by someone who has run a restaurant.
The path
From the floor to the agency.
Restaurant Waiter
Learning the floor first: the tables, the timing, what a guest notices before the menu.
Sommelier
Restaurant manager
Two years managing a restaurant in Malta, including its marketing.
La Caballa Agency
The same work, for other owners. Specialised on restaurant sector.
“Daniel started with us five years ago, managing the restaurant. Today his agency runs our marketing. Nobody knows Tapea better from the inside.”
Mariel Álvarez
Tapea, Malta
What that changes
How we work, because of it.
Tables, not engagement.
We talk about bookings, covers and the menu. Likes are a means, never the report.
Measured, not promised.
We don’t promise a full restaurant. We build everything to fill it, and we show you what each channel did.
The identity comes first.
We don’t trade a restaurant’s character for a click, and we don’t take clients who would.
How we're set up
One person to call. Specialists behind it.
Six restaurants in Malta, by design: few enough that each one has someone who knows its Friday.
Contact
Tell us about your restaurant.
Thirty minutes. We’ll listen, then tell you what we’d do first.
