Ikigai
Ikigai is a philosophy of life that refers to the search for meaning and purpose in life. Fran M. Morales is a Personal Life Coach who contacted me to create a universe around Ikigai, creating the branding, website and editorial design of his course «Discover your Ikigai in 8 weeks».
PUBLISHED
July 2023
SERVICES
Branding
Web design
Editorial Design
Marketing Strategy
Sales Strategy
Business Card
INDUSTRY
Mental Health
01
Branding
The Ikigai is a philosophy of life based on 4 Pillars that address your passion, mission, profession and vocation:
1. What you love
2. What you do well
3. What the world needs
4. What you get paid for
We used circular shapes to create the Ikigai logo, enclosing these 4 concepts in a symmetrical flower.
02
Web Design
03
Editorial Design
