La Vinolé
La Vinolé is an importer and distributor of Spanish wines and products. They came to us in order to carry out a process of company growth. When they contacted us they wanted to increase their online presence and create a powerful brand identity that would allow them to differentiate themselves from the competition, while remaining true to their brand values.
PUBLISHED
March 2024
SERVICES
Rebranding
Brand Identity Guidelines
Marketing Strategy
Graphic Design
Brand Identity
Business Card
Catalogue of Products
INDUSTRY
Wines & Spirits
01
Analysis
In the first phase of research, we had to understand exactly what our client’s needs were, so we defined the mission, vision and values of the brand, which was to represent the Spanish brand in Malta, highlighting and offering the best Spanish wines and products.
02
Ideation
La Vinolé was in a phase of growth. Not only in terms of turnover but also by expanding new lines. Therefore, we decided to identify each line of business with a colour as we show later in the catalogue.
03
Rebranding
The rebranding of La Vinolé is based on applying and transmitting its brand values: humility, friendliness, closeness, commitment and joy.
The naming of the brand is made up of two main concepts: Vino(wine) + olé.
The word ‘olé’ is a very powerful word that conveys an infinite number of meanings: olé is culture, olé is joy, olé is Spain.
For these reasons, we focused on the tilde of the ‘é’ and we gave it a form inspired by the virgulilla of the Spanish ñ. This element will be the main asset of the brand that will be used to generate the graphic resources, as well as forming part of the logotype.
04
Content Marketing
The strategy defined for La Vinolé’s social networks is to approach a younger wine-loving public. Therefore, we will use the lightest range of our colour palette, making use of the most vibrant, cheerful and fun shades, experimenting with new ways of presenting wine and adding value with different types of publications. After a few months of strategy, the company has increased its online sales and tripled the number of followers.
05
Catalogue
In addition to having a website as a catalogue, we created a personalised template with all the existing products so that we could generate personalised catalogues for each client, making a unique and different selection of wines.
